Snapshots from the Neon Veil launch in Los Angeles, October 2025.

It was the perfect backdrop to launch this new EDP inspired by the future, in my home away from home, LA, alongside my agency, David Pirotta Brands.

We hosted a showcase at the showroom, took press meetings in Malibu, and stayed at the beautiful 1Hotel Weho, which I always love.

I caught up with friends, had so much fun, and apparently everybody loves Neon Veil.

Neon Veil is our fourth EDP in the collection, created by the amazing Domitille Michalon Bertier, senior perfumer at IFF.

Neon Veil is your effortless, minimalistic, chic, and clean skin scent. It opens with a slightly spicy, sparkling pink pepper that gives it a real freshness, leading into a musky iris that brings a clean, warm familiarity.

If you love scents like Glossier You, Sonic Flower, or Angel Dust, you'll love this one. It sits in the same category.